Francis did not say it

There are so many famous sayings that are falsely attributed. This is one of the worst, not only because Francis never said

Preach the gospel at all times; when necessary, use words.

but because it is a dangerous teaching which Francis would have repudiated.

Mark Galli, one of Francis' biographers, shows convincingly that Francis valued addressing people verbally highly.

Here are a few extracts from his important article:

This saying is carted out whenever someone wants to suggest that Christians talk about the gospel too much, and live the gospel too little. Fair enough—that can be a problem. Much of the rhetorical power of the quotation comes from the assumption that Francis not only said it but lived it.

The problem is that he did not say it. Nor did he live it. And those two contra-facts tell us something about the spirit of our age...
First, no biography written within the first 200 years of his death contains the saying. It's not likely that a pithy quote like this would have been missed by his earliest disciples.

Second, in his day, Francis was known as much for his preaching as for his lifestyle.

He began preaching early in his ministry, first in the Assisi church of Saint George, in which he had gone to school as a child, and later in the cathedral of Saint Rufinus. He usually preached on Sundays, spending Saturday evenings devoted to prayer and meditation reflecting on what he would say to the people the next day.

He soon took up itinerant ministry, sometimes preaching in up to five villages a day, often outdoors. In the country, Francis often spoke from a bale of straw or a granary doorway. In town, he would climb on a box or up steps in a public building. He preached to serfs and their families as well as to the landholders, to merchants, women, clerks, and priests—any who gathered to hear the strange but fiery little preacher from Assisi.

He apparently was a bit of a showman. He imitated the troubadours, employing poetry and word pictures to drive the message home. When he described the Nativity, listeners felt as if Mary was giving birth before their eyes; in rehearsing the crucifixion, the crowd (as did Francis) would shed tears.

Contrary to his current meek and mild image, Francis's preaching was known for both his kindness and severity. One moment, he was friendly and cheerful—prancing about as if he were playing a fiddle on a stick, or breaking out in song in praise to God and his creation. Another moment, he would turn fierce: "He denounced evil whenever he found it," wrote one early biographer, "and made no effort to palliate it; from him a life of sin met with outspoken rebuke, not support. He spoke with equal candor to great and small."
Why is it, then, that we "remember" Francis as a wimp of a man who petted bunnies and never said a cross word, let alone much about the Cross?

I suspect we sentimentalize Francis—like we do many saints of ages past—because we live in a sentimental age. We want it to be true that we can be nice and sweet and all will be well. We hope against hope that we won't have take the trouble to figure out how exactly to talk about the gospel—our unbelieving friends will "catch" the gospel once our lifestyle is infected with it.

"Preach the gospel; use words if necessary" goes hand in hand with a postmodern assumption that words are finally empty of meaning. It subtly denigrates the high value that the prophets and Jesus and Paul put on preaching. Of course we want our actions to match our words as much as possible. But the gospel is a message, news about an event and a person upon which the history of the planet turns. As blogger Justin Taylor recently put it, the Good News can no more be communicated by deeds than can the nightly news.

Many have noted how Francis modeled his life on Jesus. But it wasn't just about the life of poverty, but also the life of preaching. We have no instance of Jesus performing a miracle and not speaking a word of comfort or challenge afterwards.

Paul articulated succinctly what Francis and Jesus felt in their souls: "How are they to call on him in whom they have not believed? And how are they to believe in him of whom they have never heard? And how are they to hear without someone preaching?" (Rom. 10:14).
A better saying (which you can attribute to anyone you like) is this: Preach the gospel—use actions when necessary; use words always.